Our Blog

school2

Vehicle Wraps: Not Just For Fleets

When you’re travelling around, you can’t miss them. Cars, vans, lorries – they’re all covered in them. They’re eye-catching, informative, tell a story and memorable. And they don’t always travel alone.

What are we talking about? Vehicle wraps. They cover your vehicle of choice in anything you like – from zebra print to your branding, a photo of your staff to a photo of what you’re selling. They’re the most cost-effective way to advertise your business, reach far more customers than any other similar platform and they do half the work for you! You don’t even need an army of trucks to justify getting in touch – we can wrap anything from a single vehicle to an entire fleet of cars, vans or lorries.

It doesn’t just have to be a wrap that advertises your business or product. We also install safety signs like high visibility Chapter 8 chevron signs. Some company vehicles are required by law to comply with Chapter 8 of the Department for Transport’s traffic signs manual, so if that’s you get in touch and we’ll install yours as soon as possible. You can find out more about Chapter 8 chevron signs and high visibility vehicle wraps here.

IVC Signs are the nationwide market leader – we’ve been wrapping vehicles for over 20 years and have worked with some of the most successful companies in the country. Take a look at our Vehicle Wraps page for a few examples of the artwork we’ve designed, printed and installed: http://www.ivcsigns.co.uk/vehicle/vehicle-wraps/

If you’re interested in advertising on your car, van or truck, get in touch today.

dickens dog and pot sign

Trade Signage and Literature – More in Common Than You Might Think!

You might just think of trade signs as a stationary advertisement for your business, projecting your branding and promoting your restaurant or retail unit on the highstreet. But for some it can mean a whole lot more.

Last month saw The Charles Dickens Museum open its latest exhibition; A City Observed. It features three shop signs and looks at the impact the signs had on Dickens’ writings, and his representation of Victorian London.

In the exhibition you’ll find the dog and pot sign that had been advertising Anthony Walker’s ironmonger’s shop for 160 years, and which began its life around the 1720s, before being installed officially in 1780. Since then it has found itself in a number of museums and exhibitions, including the Cuming Museum.

Then there’s the Little Wooden Midshipman and the Goldbeater’s Arm. Both advertised businesses in The City, with the Little Wooden Midshipman advertising an optical instrument maker, and the Goldbeater’s Arm held a hammer outside a house in Soho where a character in ‘A Tale of Two Cities’ lived. You’ll also find a rare dog and pot coal hole cover, which was only recently removed from Colombo Street.

While Dickens was living in London, it was the city itself that inspired much of his writing – which included the details he observed during his long walks around the capital’s streets. It was this urban environment, and the signage that decorated its architecture, that appeared in much of his writings, whether it was in his work as a journalist or his own novels.

The Charles Dickens Museum is located in Dickens’s former town house, where he lived from 1837 until 1839. A City Observed is open until 15th November 2014. For more information on this shop sign exhibition, visit the Charles Dickens Museum website: http://www.dickensmuseum.com/

neon sign maker

Winter is coming… so get a neon sign!

As this year’s summer is dwindling and autumn is fast approaching, it’s not easy getting used to having to turn the lights on when you get up in the morning, or when you get home from work. British Summer Time ends in October, and then we’ll well and truly be left in the dark by 5pm!

But we’re not the only ones who are affected by the change in sunlight. Retail outlets, galleries and restaurants can all be left in the dark once the sun has set, which can not only bad for business but can be damaging for your brand as well. Think about it – which restaurant are you going to choose to dine in, the one with the barely noticeable sign or the one that’s illuminated and recognisable from down the street. Well-lit signage means customers won’t confuse you as being closed – in fact you’re open and buzzing with business. If you’re a restaurant and would like to see how effective illuminated branding could be for your business, take a look at examples of the restaurant signage we’ve installed here.

Another option is neon signage, which not only brings your brand to life, but is also eye-catching, memorable and unique to your business. You can find out more about our range of neon signs by clicking here. Whether you pick a fascia sign, architectural sign or a totem or monolith sign, make sure they’re illuminated to attract business all year round.

To find out more about our range of trade display signage, get in touch with the team at IVC Signs today: http://www.ivcsigns.co.uk/contact-us/

brand trademark

Trade Signs and Trade Marks

Designing your company’s branding and trade signage can take a while to finalise. Time, consideration, development, brainstorming, tweaks, amends – it’s a process that can’t be rushed, and is a satisfying project once it’s completed. But what to do when your finished branding gets copied?

Trade marking your branding protects any sign or symbol that sets you apart from the competition. Whether it’s your company’s name, numerals, letters, slogan, designs, shape or logo. Protect as extensively as you wish to make sure that your branding is solely yours. As long as the branding is exclusively and entirely designed by or for your company, you can apply for the trade mark. Registered branding gives you the option of protecting your trade design for up to 25 years, in five stages of five years. Once each set of five years expires, you have within six months to re-register your trade mark to avoid the design being up for grabs. 2D designs can be registered for 10-15 years and give you exclusive rights to the design with the option of giving entitlement to the licence – meaning you can release your branding to franchised businesses linked to your company.

Trade marking isn’t a requirement – however unregistered branding leaves you open to copycats. Although you will still be able to stand your ground if your branding comes under attack, it’s much simpler to stamp out trade mark infringement. Get in touch with us today to begin the design process of your company’s trade signage, and once complete we can support you in trade marking your branding.

IDEAS

Think you need to be a designer to produce trade signs? Not with IVC Signs!

Customers often ask us whether they have to supply absolutely everything before we can begin working with them: artwork, specifications, materials. In short – no!

At IVC Signs we work closely with our customers from start to finish. And by ‘start’, we really do mean the start of the process! We’ve worked with hundreds of trade clients who have haven’t even set up shop yet – whether that’s an online business or a new retail outlet. They don’t have a logo yet, let alone any branding guidelines. We recognise that not all businesses have the facilities or artistic flare to produce logos or branding, let alone all of the other pieces of artwork that are needed along the way. Which is why we set up our in-house design team.

Whether you’re looking for a logo to place on your website, artwork to print your signage or you want to visualise how your branding could look on a vehicle wrap or building signage – that’s exactly what we offer. Our state-of-the art rendering systems give you a realistic insight into the finished product, helping you know that you’re making the right decision.

We make sure that you’re sending out the right message to the right people – your customers and potential customers. To find out more about our logo design team click here: http://www.ivcsigns.co.uk/services/logo-design/

Get in touch today to find out how we can work with you and your business, from start to finish: http://www.ivcsigns.co.uk/contact-us/

Trade Signage Vehichle Wrap

Brands, Trade Signage and a Common Myth

Big brands mean big branding – and often it means a big budget and big ideas.

The thing is though, branding, advertising and signage isn’t just for the international – or even the national – companies. Even the smallest single outlet can afford trade signage, whether it’s a vehicle wrap that allows you to spread your message wherever you go, a building sign that displays your brand day and night (especially if you choose a neon option!) or a simple interior sign that highlights special offers or new products, we’ve got so many products to choose from that we know we can pick the right ones to match your budget. We design, manufacture and install our products nationwide, and work closely with our clients to make sure they get exactly what they need, at a price that suits their budget.

We meet so many customers who originally thought that trade signage was only something that large companies and corporations could afford – or would need – which is why it’s so great to be able to work with them. We don’t have outlet requirements – whether you’re looking to kit out nationwide restaurants or your individual boutique, we don’t set manufacturing limits.

Get in touch today to get the ball rolling – we can design your trade signage for you, before manufacturing and installing to meet your budget and deadlines, anywhere in the country. Take a look at the people we’ve worked with in the past for some inspiration on what we can do for you and your business.

cave-painting

When Did Trade Signs Become So Popular?

Trade signage has been around in a primitive form since around 3000BC – those carvings on stone walls? They were there to promote skills, amongst other messages. The trade signs we recognise today, however, began to be popular in the 1900s, peaking in popularity in the mid-70s, when most countries had business owners with a bit of spare cash to spend on their branding and advertising, and they’ve been a staple for brands ever since.

Initially we saw banners, billboards and murals rise in popularity – and then companies started experimenting with shape, size and technology. Materials have also been developed extensively over the years, and we’re lucky enough to have access to the best quality, most innovative and creative signage materials on the market. Electric and neon signs were introduced onto the signage market in the early 1900s, and have been a popular signage option ever since. They’re one of our best selling products, and look particularly effective when used as an interior sign option.

Nowadays signage isn’t just for the big brands and retailers – even the smallest businesses can afford to add a trade sign to their budget spend for advertising and promotional marketing. With loads of options – from street and pavement signs (like A boards) to outdoor banners, lightbox displays to pop-up displays, there’s so much choice available to suit any price bracket, that every brand can afford to make the most of their retail space and spend their marketing budget wisely.

Get in touch today to find out about our innovative range of sign options, materials and products – we’ve moved on a bit since the history books, so make sure your business keeps up, too: http://www.ivcsigns.co.uk/contact-us/

banners sale from £40

Special Offers at IVC Signs

Every so often we feel like putting together a special offer on our selection of trade signage – and we’re currently offering some fantastic deals on poster signs, roller banners and more. We offer our customers consistent quality, regardless of whether we’re offering a price reduction, so don’t be put off by these fantastic savings! Scroll down to see the bargain deals we’re currently offering, and get in touch today to make sure you avoid the disappointment of a sell-out special:

Flexi Pavement Signs

Currently available from just £59 +VAT.

Pavement Poster Signs

Currently available from just £95 +VAT.

Roller Banners

Currently available from just £99 +VAT.

Banners

Currently available from just £40 +VAT.

Ideal for any business, pavement signs and banners promote your business using a cost-effective, high-impact product. When placed in a prime location, they’re a measurable, consistent way to advertise your location – ideal if your business is tucked away or difficult to locate. Alternatively, when positioned on the high street they make sure your business stands out from the crowd.

Perfect for both indoor and outdoor advertising, banners are a high impact way to promote your business, and can be used either inside an office or retail space, or in a prominent position outside.

All trade sign offers are available for a limited time only – they won’t last long, so make sure you don’t end up disappointed! We also offer discounts on multiple orders, so let us know your order size and we’ll let you know how this affects your total quote. For more information visit our IVC Signs Special Offers page.

If the product you’re looking for isn’t currently on special offer, contact our team and we’ll see what we can do. We’ll quite often price match on our competitor’s quotes – so send us your brief and the price you’ve been given and we’ll see if we can beat it.

wallpaper7

Wallpaper Murals: The final piece to your design puzzle

You’ve installed your exterior signage, you’ve got a couple of neon signs indoors, and your window display clearly shows the services that your company offers. But what else could you do to really make an impact with your clients and potential customers?

Whether you run a gallery, restaurant, office or retail space, wallpaper murals bring your interior vision to life. You can utilise your brand guidelines in terms of colour in your design, choose a matt or gloss finish, or have your design produced as large-scale wallpaper, a graphic mural or a vinyl fitting.

You can also use a wallpaper mural to display your restaurant’s list of fresh ingredients, point museum or gallery visitors to the next exhibition or the gift shop, or display your company branding and ethos clearly for clients visiting your office. We can install wallpaper murals onto a huge range of surfaces, and have worked across a spectrum of scales and industries.

Wallpaper murals are particularly effective in a food retail environment. First impressions count, which is why consistent branding and a polished finish should be present throughout your restaurant – as you know, customers eat with their eyes first, so by making sure your design is professional and expertly installed you’ll give the very best first impressions.

At IVC Signs we offer a library of wallpaper murals for you to choose from, or we can create a bespoke design for you. We also offer a specialist installation service, and can complete work on all scales, from triple height walls to smaller, more detailed mural images.

Innovative Vehicle Livery: Stand Out From the Crowd

Innovation is what takes your company vehicle from a simple mobile brand advertisement, to a campaign that really makes you stand out from the crowd. Topical, timely vehicle wraps that travel around with you – whether that’s on a car, van or lorry – mean that your audience, and potential customers, won’t fail to spot you coming.

If you’re a seasonal business, why not make sure that your fleet of company vehicles are wrapped with success, promoting your current campaign in an innovative and eye-catching way? Funny adverts that make the best possible use of the space that they have available will always keep your customers on their toes and your brand at the forefront of their mind.

It could be as simple as advertising on the rear doors of your company van, meaning that potential clients following you have plenty of time to take in your services. The same goes for the bonnet of your van, which will promote your business even when you’re not in your vehicle.

Whether you’re looking to promote a new service – like this vehicle wrap we delivered for Iceland – or just want to stand out from the crowd – IVC Signs offer a bespoke fitting service throughout the UK and Europe and can wrap any vehicle type, including car, van and truck wraps.